process
together:
playgrounds for all
initial researching and ideation
While researching inclusive playgrounds, I discovered the severe exclusion that playgrounds across the UK impose on disabled children. Motivated by this, I visited my local playground in West Sussex, and found the statistics to be true: my playground lacked accessibility, only offered active play options, and had poorly maintained equipment
user experience
I interviewed several parents around West Sussex, one particular parent told me the impact of playgrounds and how limited understanding and awareness of disabled children can lead to further exclusion.
benefits of playgrounds
whats out there to help?
whats limiting the development?
I looked into existing resources and companies for inclusive playgrounds.
I found charities, inclusive playground equipment companies and parent Facebook groups. There is several resources that provided support and demand for inclusive playground however, there is no significant change and still very little awareness to greater public ( with no protests, major advertisement and interventions) about the significance of playgrounds
bringing awareness is key
With established existing support, but the limited awareness and parents and individuals still feeling no significant change,
I needed to find a route that could overcome this. Unlike the already establish charities and their campaigns, my vision for Together campaign is to be the main platform which collaborates and brings all support resources and individuals under one platform. With greater people, resources and awareness the greater the demand.
developing the together campaign
My main value to the brand is ensuring the representation of all children, both disabled andnon-disabled. I thought playful characters would be a good way to communicate and represent to children. I chose rocks due to their diverse structures in shape and recognisable features of outdoors ( children use rocks for stacking, painting etc). I went for a cut out theme to also present a childish touch to the brand, creating the typography to be a cross between structures of rocks and cut out paper.
poster development
Here I trial how to portray the Together campaign messages through various design layouts.
