WACL Process

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Idea:

My initial concept and design direction centred on capturing WACL’s vision for an event that felt fierce, bold, and unapologetically feminine, with a distinctive Christmas twist. I ensured the typography embodied the loudness, confidence, and sense of fun at the heart of the campaign.

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WACL were particularly drawn to the organic paper-style aesthetic, as well as the use of stars, a detail that conveyed both femininity and a subtle nod to the festive season. These elements became central to the final design direction.